Global audiences : reseach for worldwide broadcasting 1993
著者
書誌事項
Global audiences : reseach for worldwide broadcasting 1993
（BBC international broadcasting audience research series）
John Libbey, c1993
- : pbk
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注記
At head of title: BBC world service
内容説明・目次
内容説明
This volume looks at how audience research plays an important part in the BBC's public accountability. A public service broadcasting service needs to find out how the public uses it. This applies to international services, as well as to domestic radio and television. Research ensures that the BBC World Service knows the international audience demand.
目次
- Ghana, September-October 1991
- Senegal- February-March 1992
- Maputo, Mozambique - August 1991 and Luanda, Angola - April 1992
- Zambia - August-October 1991
- Viti Levu, Fiji - April-May 1992
- English qualitative research among BBC listeners in Lisbon - May-June 1991
- Central Russian cities - October-November 1991
- Moscow, St Petersburg and Kiev - April-May 1992
- the impact of the BBC and other foreign radio in Sofia, Bulgaria - May 1992
- the classic English gentleman perceptions of the BBC in Czechoslovakia - April 1992
- A survey of listening among opinion leaders in Argentina - June-August 1991
- "Deja-Vu in '62" - radios and people in Casablanca, Tunis and Algiers
- the role of international radio as a source of news in some Middle East countries during the Gulf Crisis
- Nepal - March-April 1992
- the Hindi listener speaks - September 1991
- the BBC in India - Madhya Pradesh, India - December 1991-March 1992
- Far East and Indonesia - a case study
- listening to science programmes on the BBC in English 1991.
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