When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
著者
書誌事項
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
Columbia University Press, c1993
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注記
Bibliography: [237]-241
Includes index
内容説明・目次
内容説明
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
目次
- The party is over - where are the readers?
- the marketers and managers move in
- inside the managed newsroom
- the historical roots of the marketing and management revolution
- imitations of the tube
- managers and the mind of the computer
- the think tanks spread the word
- the cult of colourful tidbits
- what newspapers - and newspaper reporters - don't tell us about newspapers
- the new daily newspaper newsroom - and what our research tells us about it
- how much news is news?
- fear and the future of newspapers
- fighting the good fight within
- the future of the word.
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