The elements of marketing

Author(s)

• Converse, Paul Dulaney
• Huegy, Harvey Wilborn

Bibliographic Information

The elements of marketing

by Paul D. Converse and Harvey W. Huegy

Prentice-Hall, c1946

3rd rev. ed

Details

• NCID: BA20889404
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 795 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing