Managing your marketing career
著者
書誌事項
Managing your marketing career
（The Marketing series, . Professional development）
Butterworth-Heinemann, 1991
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注記
"Published on behalf of the Chartered Institute of Marketing."
Includes index
内容説明・目次
内容説明
This is part of a series specifically designed, developed and progressively updated over a number of years to support students studying for the Chartered Institute of Marketing's certificate and diploma qualifications.
目次
- Introduction: what is marketing?
- controlling your own career
- a route to the top
- should I have gone to university
- know yourself
- what else have you done?
- growing a tree
- choosing an industry sector
- choosing a company
- large or small
- continuing your education
- changing industries
- to move or not to move
- get a profit centre
- ready for the first change of employer?
- gaining different skills
- time for an MBA
- forget about career development
- continuous development and ongoing training
- continuous assessment
- the right time to go into consultancy
- marketing services
- thinking international
- working for foreign companies
- the big break
- quality of life
- money, money, money
- developing a reputation
- networking
- blockages
- selection consultants and headhunters
- career development advisers
- crisis management
- developing a track record
- into general management
- playing the political games
- the third age
- case studies.
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