The effective use of advertising media : a practical handbook

Author(s)

• Davis, Martyn P.

Bibliographic Information

The effective use of advertising media : a practical handbook

by Martyn P. Davis

Century Business, 1992

4th ed

• pbk.

Note

Includes index

Details

• NCID: BA20913360
• ISBN:
  • 0712654976
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xv, 304 p.
• Size: 24 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.13
• Subject Headings:
  • LCSH : Advertising media planning