Marketing and preventive health care : interdisciplinary and interorganizational perspectives

Author(s)

• National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va., 1977
• Cooper, Philip D.
• Kehoe, William J.
• Murphy, Patrick E.
• American Marketing Association
• Blue Cross/Blue Shield of Virginia

Bibliographic Information

Marketing and preventive health care : interdisciplinary and interorganizational perspectives

edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

Note

Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977

Includes bibliographies

• NCID: BA20936413
• ISBN:
  • 0877571058
• LCCN: 77025849
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: ix, 132 p.
• Size: 23 cm
• Classification:
  • LCC : RA427
  • DC : 658.8/38/3621
• Subject Headings:
  • LCSH : Preventive health services -- Marketing -- Congresses
  • LCSH : Preventive health services -- United States -- Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220