Strategic planning for fund raising : how to bring in more money using strategic resource allocation
著者
書誌事項
Strategic planning for fund raising : how to bring in more money using strategic resource allocation
（Jossey-Bass nonprofit sector series）
Jossey-Bass Publishers, c1992
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注記
Includes bibliographical references (p. 125-127) and index
内容説明・目次
内容説明
Offers a detailed, strategic planning methodology that nonprofits can use to get the best results for their fund raising dollars. Lindahl shows how nonprofit organizations including healthcare providers, colleges and universities, and others can optimize gift income by strategically allocating fund raising resources. The book explains how to analyze such programs as major gifts, planned giving, annual campaigns, direct mail, and phone-a-thons, and how to distribute resources among them most effectively. The strategies and methods outlined in the book will help nonprofit institutions, large and small, plan for successful, long-term development programs.
目次
PrefaceThe Author 1. Strategic Planning and Fund Raising: An Overview 2. Setting Up the Strategic Planning Process 3. Gathering and Analyzing Historical Data 4. Bringing Out Staff Expertise in a Strategic Planning Session 5. Building a Predictive Model 6. Devising a Strategy That Optimizes Fund Raising Income 7. Implementing the Strategic Plan 8. Monitoring Results and Making Corrections Conclusion: Strategic Issues in Fund RaisingReferencesIndex
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