Advertising in the 21st century : a model of advertising agency development during the next fifty years

Author(s)

• Cowan, D. S.
• Jones, Robert William
• Institute of Practitioners in Advertising

Bibliographic Information

Advertising in the 21st century : a model of advertising agency development during the next fifty years

D.S. Cowan, R.W. Jones ; foreword by Sir John Rodgers

Hutchinson, 1968

Note

"First-prize winning thesis in an international competition arranged by the Institute of Practitioners in Advertising."--Dust jacket

Details

• NCID: BA2096116X
• ISBN:
  • 0090889509
• LCCN: 76352364
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 111 p.
• Size: 24 cm
• Classification:
  • LCC : HF6178
  • DC : 659.11/2
• Subject Headings:
  • LCSH : Advertising agencies
  • LCSH : Advertising