Advertising principles and problems

Author(s)

• Dirksen, Charles J.
• Kroeger, Arthur

Bibliographic Information

Advertising principles and problems

Charles J. Dirksen, Arthur Kroeger

R.D. Irwin, 1973

4th ed

Note

Bibliography: p. 637-640

Beginning with the 5th ed. (1977) published under title: Advertising principles, problems, and cases

Details

• NCID: BA20961636
• ISBN:
  • 0256014027
• LCCN: 72086624
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 655 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising