Bibliographic Information

Measuring advertising effectiveness

Darrell Blaine Lucas, Steuart Henderson Britt

(McGraw-Hill series in marketing and advertising)

McGraw-Hill, c1963

Available at  / 36 libraries

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Note

Includes bibliographical footnotes and index

Related Books: 1-1 of 1

Details

  • NCID
    BA20964146
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xi, 399 p.
  • Size
    24 cm
  • Classification
  • Parent Bibliography ID
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