Measuring advertising effectiveness

Author(s)

• Lucas, Darrell Blaine
• Britt, Steuart Henderson

Bibliographic Information

Measuring advertising effectiveness

Darrell Blaine Lucas, Steuart Henderson Britt

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, c1963

Note

Includes bibliographical footnotes and index

Details

• NCID: BA20964146
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 399 p.
• Size: 24 cm
• Classification:
  • DC18 : 659.1
• Parent Bibliography ID:
  • BA0720645X