Truth in advertising and other heresies

Author(s)

• Weir, Walter

Bibliographic Information

Truth in advertising and other heresies

Walter Weir

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, c1963

Note

Includes index

Details

• NCID: BA20970058
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 224 p.
• Size: 21 cm
• Classification:
  • DC18 : 659.10973
• Parent Bibliography ID:
  • BA0720645X