Advertising psychology and research : an introductory book

Author(s)
Bibliographic Information

Advertising psychology and research : an introductory book

by Darrell Blaine Lucas and Steuart Henderson Britt

McGraw-Hill, 1950

1st ed

Available at 33 libraries
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Note

Includes bibliographies and index

Details
  • NCID
    BA20971130
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xi, 765 p.
  • Size
    24 cm
  • Classification
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