Copywriting for the electronic media : a practical guide

Author(s)

• Meeske, Milan D.
• Norris, R. C.

Bibliographic Information

Copywriting for the electronic media : a practical guide

Milan D. Meeske, R.C. Norris

（Wadsworth series in mass communication）

Wadsworth Pub. Co., c1987

• : pbk.

Note

Bibliography: p. [363]-364

Includes index

Details

• NCID: BA20972676
• ISBN:
  • 0534066364
• LCCN: 86005674
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Belmont, Calif.
• Pages/Volumes: xvi, 367 p.
• Size: 28 cm
• Classification:
  • LCC : HF5825
  • DC19 : 659.14
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Broadcast advertising
• Parent Bibliography ID:
  • BA03784501