Empirical foundations of marketing : research findings in the behavioral and management sciences

Author(s)

• Alexis, Marcus
• Holloway, Robert J.
• Hancock, Robert Spencer

Bibliographic Information

Empirical foundations of marketing : research findings in the behavioral and management sciences

edited by Marcus Alexis, Robert J. Holloway, Robert S. Hancock

（Markham series in marketing）

Markham Pub. Co, c1969

Note

Includes bibliographical references and index

Details

• NCID: BA20980007
• LCCN: 68019356
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xii, 590 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA20980051