Modern marketing strategy

Author(s)

• Bursk, Edward Collins
• Chapman, John F.

Bibliographic Information

Modern marketing strategy

edited by Edward C. Bursk, John F. Chapman

Harvard University Press, 1964

Note

"The business administrator"--Half t.p.

Includes bibliographical footnotes and index

• NCID: BA20984416
• LCCN: 64016061
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xix, 360 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8082
• Subject Headings:
  • LCSH : Marketing