Why people buy : motivation research and its successful application

著者

• Cheskin, Louis

書誌事項

Why people buy : motivation research and its successful application

by Louis Cheskin ; with a introduction by Howard G. Hadley

Business Publications, in association with B.T. Batsford, 1960

[2nd ed.]

注記

2nd ed originally published Liversight, 1959

Includes index

詳細情報

• NII書誌ID(NCID): BA20986127
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 348 p.
• 大きさ: 22 cm
• 分類:
  • DC18 : 658.834