Concepts for modern marketing

Author(s)

• Day, Ralph L.

Bibliographic Information

Concepts for modern marketing

edited by Ralph L. Day

（International's series in marketing）

International Textbook Co, c1968

Details

• NCID: BA20988574
• LCCN: 68016198
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scranton
• Pages/Volumes: xiv, 324 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA0384165X