Brand marketing : building winning brand strategies that deliver value and customer satisfaction
著者
書誌事項
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
NTC Business Books, c1993
大学図書館所蔵 件 / 全14件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to:
-- Create an overall vision
-- Implement strategies to create and build dominant brands
-- Restructure management, product development, marketing, and other internal operations to strengthen brand value
「Nielsen BookData」 より
