Brand marketing : building winning brand strategies that deliver value and customer satisfaction

Author(s)

• Weilbacher, William M.

Bibliographic Information

Brand marketing : building winning brand strategies that deliver value and customer satisfaction

William M. Weilbacher

NTC Business Books, c1993

Note

Includes bibliographical references and index

Details

• NCID: BA20990929
• ISBN:
  • 0844234761
• LCCN: 92020338
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xv, 210 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Marketing
  • LCSH : Brand choice