Brand marketing : building winning brand strategies that deliver value and customer satisfaction

著者

• Weilbacher, William M.

書誌事項

Brand marketing : building winning brand strategies that deliver value and customer satisfaction

William M. Weilbacher

NTC Business Books, c1993

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA20990929
• ISBN:
  • 0844234761
• LCCN: 92020338
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xv, 210 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.15
  • DC20 : 658.8/27
• 件名:
  • LCSH : Brand name products -- Marketing
  • LCSH : Brand choice