Marketing to boomers and beyond : strategies for reaching America's wealthiest market

著者

• Wolfe, David B.

書誌事項

Marketing to boomers and beyond : strategies for reaching America's wealthiest market

David B. Wolfe

McGraw-Hill, c1993

注記

Originally published: Serving the ageless market, 1990

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA20991036
• ISBN:
  • 0070714312
• LCCN: 92028252
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 302 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/348
• 件名:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Aged as consumers -- United States
  • LCSH : Consumer behavior -- United States