Marketing to boomers and beyond : strategies for reaching America's wealthiest market

Author(s)

• Wolfe, David B.

Bibliographic Information

Marketing to boomers and beyond : strategies for reaching America's wealthiest market

David B. Wolfe

McGraw-Hill, c1993

Note

Originally published: Serving the ageless market, 1990

Includes bibliographical references and index

• NCID: BA20991036
• ISBN:
  • 0070714312
• LCCN: 92028252
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 302 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/348
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Aged as consumers -- United States
  • LCSH : Consumer behavior -- United States