Management in marketing : text and cases

Author(s)

• Lazo, Hector
• Corbin, Arnold

Bibliographic Information

Management in marketing : text and cases

Hector Lazo, Arnold Corbin

（McGraw-Hill series in marketing and advertising）

McGraw-Hill, 1961

Note

Includes bibliographical footnotes and index

Details

• NCID: BA2099115X
• LCCN: 60012775
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 657 p.
• Size: 24 cm
• Classification:
  • DC18 : 658.8
• Parent Bibliography ID:
  • BA0720645X