Cases in marketing

Author(s)

• Lockley, Lawrence Campbell
• Dirksen, Charles J.
• Kroeger, Arthur

Bibliographic Information

Cases in marketing

Lawrence C. Lockley, Charles J. Dirksen, Arthur Kroeger

Allyn and Bacon, c1971

4th ed

Note

Includes index

Details

• NCID: BA20992130
• LCCN: 74135701
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiv, 374 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies