Marketing : strategy and management

Author(s)

• Markin, Rom J.

Bibliographic Information

Marketing : strategy and management

Rom Markin

（Wiley series in marketing）

J. Wiley, c1982

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA20992764
• ISBN:
  • 0471085227
• LCCN: 81011463
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 672 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00209234