Principles of marketing

Author(s)

• Maynard, Harold Bright
• Beckman, Theodore N.
• Davidson, William R.

Bibliographic Information

Principles of marketing

by Harold H. Maynard and Theodore N. Beckman

Ronald Press, c1952

5th ed. / revised by Theodore N. Beckman ; with the assistance of William R. Davidson

Note

Bibliography: p. 761-766

Includes indexes

Details

• NCID: BA20992877
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 792 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing