Marketing research and knowledge development : an assessment for marketing management

著者

• Myers, John G.
• Massy, William F.
• Greyser, Stephen A.

書誌事項

Marketing research and knowledge development : an assessment for marketing management

John G. Myers, William F. Massy, Stephen A. Greyser

Prentice-Hall, c1980

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA20993789
• ISBN:
  • 0135576865
• LCCN: 80013929
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xiv, 306 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC19 : 658.8/3973
• 件名:
  • LCSH : Marketing research -- United States