Marketing research and knowledge development : an assessment for marketing management

Author(s)

• Myers, John G.
• Massy, William F.
• Greyser, Stephen A.

Bibliographic Information

Marketing research and knowledge development : an assessment for marketing management

John G. Myers, William F. Massy, Stephen A. Greyser

Prentice-Hall, c1980

Note

Includes bibliographical references and index

Details

• NCID: BA20993789
• ISBN:
  • 0135576865
• LCCN: 80013929
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 306 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3973
• Subject Headings:
  • LCSH : Marketing research -- United States