On knowing the consumer

Author(s)

• Consumer Behavior Symposium
• Newman, Joseph William

Bibliographic Information

On knowing the consumer

edited by Joseph W. Newman

（The Wiley marketing series）

J. Wiley, c1966

Note

Includes index

Details

• NCID: BA20993825
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 247 p.
• Size: 24 cm
• Classification:
  • DC18 : 658.8340973
• Parent Bibliography ID:
  • BA03765518