Phillips and Duncan's Marketing : principles and methods

Author(s)

• Phillips, Charles Franklin
• Duncan, Delbert J.
• Carman, James M.
• Uhl, Kenneth P.

Bibliographic Information

Phillips and Duncan's Marketing : principles and methods

R.D. Irwin, 1973

7th ed. / by James M. Carman and Kenneth P. Uhl

Other Title

Marketing : principles and methods

Note

Includes bibliographies and indexes

Details

• NCID: BA20995605
• ISBN:
  • 0256004161
• LCCN: 72086625
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 697 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing