Market segmentation by consumer perception : a case study in Mexico

Author(s)

• González-Arce, Jorge F.

Bibliographic Information

Market segmentation by consumer perception : a case study in Mexico

Jorge F. González-Arce

（MSU international business and economic studies）

Division of Research, Graduate School of Business Administration, 1975, c1974

Note

Bibliography: p. 129-134

• NCID: BA20999399
• ISBN:
  • 0877441243
• LCCN: 74620059
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: East Lansing, Mich.
• Pages/Volumes: xviii, 134 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Marketing research -- Mexico
  • LCSH : Consumers -- Mexico
• Parent Bibliography ID:
  • BA03806353