The Environment of marketing behavior : selections from the literature

Author(s)

• Holloway, Robert J.
• Hancock, Robert Spencer

Bibliographic Information

The Environment of marketing behavior : selections from the literature

[edited by] Robert J. Holloway, Robert S. Hancock

（The Wiley marketing series）

J. Wiley, c1969

2nd ed

Note

Published in 1974 under title: The environment of marketing management

Includes bibliographical references

Details

• NCID: BA21000986
• ISBN:
  • 0471407143
• LCCN: 73077835
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 442 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA03765518