Brand loyalty : measurement and management

Author(s)

• Jacoby, Jacob
• Chestnut, Robert W.

Bibliographic Information

Brand loyalty : measurement and management

Jacob Jacoby, Robert W. Chestnut

（Wiley series on marketing management）

J. Wiley, c1978

Note

"A Ronald Press publication."

Bibliography: p. 121-149

Includes indexes

• NCID: BA21001377
• ISBN:
  • 0471028452
• LCCN: 77028660
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 157 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Brand choice
• Parent Bibliography ID:
  • BA0127413X