Dynamics of marketing principles : a reader

Author(s)

• Kinnear, Thomas C.
• Bernhardt, Kenneth L.

Bibliographic Information

Dynamics of marketing principles : a reader

[edited by] Thomas C. Kinnear, Kenneth L. Bernhardt

Scott, Foresman, c1983

• : pbk.

Note

Includes bibliographical references and indexes

Details

• NCID: BA21002110
• ISBN:
  • 0673158462
• LCCN: 82021628
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: 358 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing