Promotional decision making : practice and theory : a study in marketing management

Author(s)

• Robinson, P. (Patrick)
• Luck, David Johnston

Bibliographic Information

Promotional decision making : practice and theory : a study in marketing management

Patrick J. Robinson, David J. Luck

（McGraw-Hill Marketing Science Institute series）

McGraw-Hill, c1964

Note

Bibliography: p. 235-244

Includes index

Details

• NCID: BA21004535
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvi, 254 p.
• Size: 24 cm
• Classification:
  • DC18 : 658. 82
• Parent Bibliography ID:
  • BA18137381