Promotion : persuasive communication in marketing

Author(s)

• Tillman, Rollie
• Kirkpatrick, Charles Atkinson

Bibliographic Information

Promotion : persuasive communication in marketing

Rollie Tillman and C.A. Kirkpatrick

R.D. Irwin, 1972

Rev. ed

Note

Includes bibliographical references and index

Details

• NCID: BA21007522
• LCCN: 75176052
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xi, 536 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion