A Basic bibliography on marketing research

Author(s)

• Wales, Hugh G.
• Ferber, Robert

Bibliographic Information

A Basic bibliography on marketing research

compiled by Hugh G. Wales and Robert Ferber

（AMA bibliography series, no. 2）

American Marketing Association, c1963

1963 revision

Note

Includes index

Details

• NCID: BA21007759
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xii, 182 p.
• Size: 24 cm
• Classification:
  • LCC : Z7164.M18
  • DC : 016.6588/3
• Subject Headings:
  • LCSH : Marketing research -- Bibliography
• Parent Bibliography ID:
  • BA13505353