Creating and marketing new products : viewpoints of leading authorities

Author(s)

• Wills, Gordon
• Hayhurst, Roy
• Midgley, David

Bibliographic Information

Creating and marketing new products : viewpoints of leading authorities

collated and edited by Gordon Wills, Roy Hayhurst, David Midgley

Crosby Lockwood Staples, 1973

Note

Includes bibliographical references

Details

• NCID: BA21008092
• ISBN:
  • 0258969008
• LCCN: 75306408
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 484 p.
• Size: 23 cm
• Classification:
  • LCC : HD69.N4
  • DC : 658.5/75
• Subject Headings:
  • LCSH : New products
  • LCSH : Marketing