Using a nonlinear response function in estimating advertising's carry-over effects

Author(s)

• Farris, Paul W.
• Reibstein, David J.

Bibliographic Information

Using a nonlinear response function in estimating advertising's carry-over effects

by Paul W. Farris & David J. Reibstein

（Report / Marketing Science Institute, no. 78-107）

Marketing Science Institute, c1978

• NCID: BA21019805
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 15 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951