Retail marketing
著者
書誌事項
Retail marketing
College Division, South-Western Pub., c1993
2nd ed
大学図書館所蔵 件 / 全13件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Rev. ed. of: Retail management. 1990
Includes bibliographical references and index
内容説明・目次
内容説明
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
目次
- Introduction to Retail Marketing
- The Retailing Marketplace
- Merchandising and Pricing
- The Selling Environment
- Promotion and Selling
- Retail Operations and Administration.
「Nielsen BookData」 より