State and federal regulation of national advertising
Author(s)
Bibliographic Information
State and federal regulation of national advertising
（AEI studies in regulation and federalism）
AEI Press, 1993
- : cloth
- : paper
Available at 5 libraries
Description and Table of Contents
- Volume
-
: paper ISBN 9780844738246
Description
Argues that although truthful advertising plays a vital role in a competitive economy, some states have pursued policies that can eliminate advertising of value to customers. Because of the expense of placing different advertisements in different states, the most restrictive standard prevails.
- Volume
-
: cloth ISBN 9780844738253
Description
This study of the appropriate regulatory principles to apply to business communication with consumers focuses on the Federal Trade Commission as the primary federal regulator.
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