State and federal regulation of national advertising
著者
書誌事項
State and federal regulation of national advertising
（AEI studies in regulation and federalism）
AEI Press, 1993
- : cloth
- : paper
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内容説明・目次
- 巻冊次
-
: paper ISBN 9780844738246
内容説明
Argues that although truthful advertising plays a vital role in a competitive economy, some states have pursued policies that can eliminate advertising of value to customers. Because of the expense of placing different advertisements in different states, the most restrictive standard prevails.
- 巻冊次
-
: cloth ISBN 9780844738253
内容説明
This study of the appropriate regulatory principles to apply to business communication with consumers focuses on the Federal Trade Commission as the primary federal regulator.
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