Polls & surveys : understanding what they tell us
Author(s)
Bibliographic Information
Polls & surveys : understanding what they tell us
(The Jossey-Bass social and behavioral science series)(The Jossey-Bass public administration series)
Jossey-Bass, 1988
1st ed
- alk. paper
- Other Title
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Polls and surveys
Available at 5 libraries
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Hiroshima University Central Library, Interlibrary Loan
alk. paper361.47:B-71/HL0710000530400863
Note
Bibliography: p. 237-242
Includes index
Description and Table of Contents
Description
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
Table of Contents
1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
Glossary
References
Index
by "Nielsen BookData"