Polls & surveys : understanding what they tell us

Author(s)

• Bradburn, Norman M.
• Sudman, Seymour

Bibliographic Information

Polls & surveys : understanding what they tell us

Norman M. Bradburn, Seymour Sudman

（The Jossey-Bass social and behavioral science series）（The Jossey-Bass public administration series）

Jossey-Bass, 1988

1st ed

• alk. paper

Other Title

Polls and surveys

Note

Bibliography: p. 237-242

Includes index

Description and Table of Contents

Description

Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

Table of Contents

1. Polling the Public: Purpose and Process 2. Growth of Public Opinion Polling 3. Proper and Improper Uses of Surveys 4. The Organizations That Do the Polling 5. How Information Is Collected 6. How Respondents are Selected 7. Asking the Question: How Wording Affects Response 8. What Do the Answers Mean? 9. Understanding Sources of Error 10. Should Polls Be Banned? 11. Effects of Polls on Elections, Governments, Business, and Media Glossary References Index

by "Nielsen BookData"

Details

• NCID: BA21041247
• ISBN:
  • 1555420982
• LCCN: 88042778
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xx, 249 p.
• Size: 24 cm
• Classification:
  • LCC : HM261
  • DC19 : 303.3/8
• Subject Headings:
  • LCSH : Public opinion polls
• Parent Bibliography ID:
  • BA0011687X
  • BA04553435