Polls & surveys : understanding what they tell us
著者
書誌事項
Polls & surveys : understanding what they tell us
（The Jossey-Bass social and behavioral science series）（The Jossey-Bass public administration series）
Jossey-Bass, 1988
1st ed
- alk. paper
- タイトル別名
-
Polls and surveys
大学図書館所蔵 件 / 全5件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 237-242
Includes index
内容説明・目次
内容説明
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
目次
1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
Glossary
References
Index
「Nielsen BookData」 より
