Advertising as communication

著者

• Dyer, Gillian

書誌事項

Advertising as communication

Gillian Dyer

（Studies in culture and communication）

Routledge, 1988

• : pbk

注記

Originally published: London ; New York : Methuen, 1982

Includes bibliographical references (p. 215-226) and index

内容説明・目次

内容説明

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA21046058
• ISBN:
  • 0415027810
• LCCN: 88018516
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xiv, 230 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5821
  • DC19 : 659.1
  • UDC : 659
• 件名:
  • LCSH : Advertising
  • FREE : Advertising
• 親書誌ID:
  • BA10485715