Advertising as communication

Author(s)

• Dyer, Gillian

Bibliographic Information

Advertising as communication

Gillian Dyer

（Studies in culture and communication）

Routledge, 1988

• : pbk

Note

Originally published: London ; New York : Methuen, 1982

Includes bibliographical references (p. 215-226) and index

Description and Table of Contents

Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

by "Nielsen BookData"

Details

• NCID: BA21046058
• ISBN:
  • 0415027810
• LCCN: 88018516
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xiv, 230 p.
• Size: 22 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
  • UDC : 659
• Subject Headings:
  • LCSH : Advertising
  • FREE : Advertising
• Parent Bibliography ID:
  • BA10485715