How to bring a product to market for less than $5,000

著者

書誌事項

How to bring a product to market for less than $5,000

Don Debelak

John Wiley & Sons, c1992

  • : cloth
  • : pbk

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 287-288) and index

内容説明・目次

巻冊次

: cloth ISBN 9780471532781

内容説明

This study describes how the small businessman, entrepreneur or investor can sell the right product for the smallest investment. Guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, the text details product appeal, how to set up a product flow chart, how to predetermine manufacturing costs, how to keep expenses low and when to do a business plan. It also details examples of the right and wrong moves other people have made when marketing an idea.

目次

  • BEFORE YOU START
  • Facing Realities: Hard Work Lies Ahead
  • Financing: Forget the Myths--Here's the Truth
  • Drop Your Paranoia: Secrecy Can Hurt You
  • Professionalism: Know What You're Doing
  • THE GO/NO-GO DECISIONS
  • Distribution: Nothing Is More Important
  • Product Appeal: Will Customers Buy?
  • Manufacturing: Not Every Product Can Make Money
  • Inside Help: Everyone Needs Key Contacts
  • SELLING PRODUCT
  • The First Sales Period: Proving a Product Will Sell
  • Evaluation Time: Before You Spend Big Money
  • The Transitional Period: Establishing the Business
  • The Business Plan: Turning Into an Operating Company
  • NOW YOU'RE READY
  • New Product Failures: Nine Reasons Why Entrepreneurs Don't Succeed
  • Exhilarating Times: You Too Can Be Successful
  • Appendix
  • Glossary
  • References
  • Helpful Sources
  • Index.
巻冊次

: pbk ISBN 9780471532798

内容説明

Focusing on sales and marketing, this guide describes how the small businessman, entrepreneur or investor can sell products for small investments. The text explains how to predetermine manufacturing costs, how to keep expenses low and how to set up a product flow chart.

目次

  • BEFORE YOU START
  • Facing Realities: Hard Work Lies Ahead
  • Financing: Forget the Myths--Here's the Truth
  • Drop Your Paranoia: Secrecy Can Hurt You
  • Professionalism: Know What You're Doing
  • THE GO/NO-GO DECISIONS
  • Distribution: Nothing Is More Important
  • Product Appeal: Will Customers Buy?
  • Manufacturing: Not Every Product Can Make Money
  • Inside Help: Everyone Needs Key Contacts
  • SELLING PRODUCT
  • The First Sales Period: Proving a Product Will Sell
  • Evaluation Time: Before You Spend Big Money
  • The Transitional Period: Establishing the Business
  • The Business Plan: Turning Into an Operating Company
  • NOW YOU'RE READY
  • New Product Failures: Nine Reasons Why Entrepreneurs Don't Succeed
  • Exhilarating Times: You Too Can Be Successful
  • Appendix
  • Glossary
  • References
  • Helpful Sources
  • Index.

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