Tested advertising methods

Author(s)

• Caples, John

Bibliographic Information

Tested advertising methods

John Caples

Prentice-Hall, c1974

4th ed., rev. and enl

Note

Includes index

Details

• NCID: BA21164269
• ISBN:
  • 0139068910
  • 0139069097
• LCCN: 74008627
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 318 p.
• Size: 21 cm
• Classification:
  • LCC : HF5823
  • DC : 659.13/2
• Subject Headings:
  • LCSH : Advertising