Bibliographic Information

Food marketing

Barry L. Reece ; consulting editor, Richard L. Lynch

(Career competencies in marketing series)

Gregg Division, McGraw-Hill, c1990

2nd ed

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Note

Includes bibliographical references

Description and Table of Contents

Description

This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.

by "Nielsen BookData"

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