Essentials of marketing

Author(s)

• Evans, Joel R.
• Berman, Barry

Bibliographic Information

Essentials of marketing

Joel R. Evans, Barry Berman

Macmillan Pub. Co , Collier Macmillan Publishers, c1984

Note

Includes bibliographical references and index

Details

• NCID: BA21197111
• ISBN:
  • 002334590X
• LCCN: 83009866
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xxi, 538, 56 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing